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In-Store Display Setup

Suggestions Guide
You know your store and your customers better than anyone. This guide shares what's worked well for us and other stockists, offered as suggestions rather than instructions. Take what's useful, adapt what isn't.

Placement Suggestions

Where Essential AF Tends to Work Well

1

Eye-Level Placement

The packaging was deliberately designed to be something women actually want on their shelf. Forest green and gold because it's beautiful, not because it's loud. It's not a gaudy, bright protein bag with flames on it. Eye-level in the women's health section tends to work well because the right customer notices it naturally, but you know your store layout better than we do.

2

Near Her Existing Supplements

Placing Essential AF near magnesium, probiotics, women's vitamins, or collagen products tends to put it in front of the right customer. The woman already shopping that section is often exactly who this product is for.

3

A Few Units Facing Forward

Where shelf space allows, a couple of units facing forward lets the packaging do its work. Women who this product is for tend to notice it when they can actually see it.

4

Women's Health Over Sports Nutrition

Essential AF isn't a sports supplement, so the sports or protein aisle typically isn't the right fit for the customer it's designed for. Women in perimenopause are usually shopping in women's health or vitamins, not sports nutrition.

5

Point-of-Sale Materials

If we've supplied any shelf strips or talkers, feel free to use them where it makes sense. They're designed to give customers a quick read on what the product is before they reach the counter, which can help warm up the conversation.

What Tends to Work

Tips from Other Stockists

Works well

  • Eye level in the women's health section
  • A few units facing forward
  • Unobstructed, clean shelf space
  • Using any POS material supplied
  • Reordering before stock gets too low
  • Staff having a quick briefing before it goes on shelf
  • A casual mention to women already browsing nearby supplements

Tends to work less well

  • Sports or protein aisle placement
  • Bottom or top shelf where it's hard to see
  • Next to meal replacement or weight loss products
  • Running very low on stock before reordering

Optional Conversation Starters

Some stores have found that when a woman picks up the product, reads the label, and puts it back down, a brief check-in from a team member can make a real difference. A couple of lines that have worked well:

"I noticed you were looking at that one, have you come across it before? It's quite different from most supplements in that section."
"That one's been popular with women in their 40s and 50s who feel like their body isn't responding the way it used to, does that sound familiar at all?"

Completely optional, but worth having in your team's back pocket if the moment feels right.